Creating a great tradeshow booth display

Creating a great tradeshow booth display

It's that time of year again, when businesses are packing up their gear and promotional displays and heading off to tradeshows. Tradeshows can be a great way to learn about new developments and technology in your industry, and most importantly a great place to advertise and grow your business. So what can you do to stand out amongst the crowd of thousands of tradeshow booths and comeptitors brands? Well we have the step by step solution to creating a memorable and successful tradeshow booth for your business. Here is where to start:

Logo and Branding:

This may seems obvious, but it's really hard to create a great tradeshow booth display if your logo and branding is not on point. If you are trying take your out of date logo and branding package and make it work for you again this season, you may want to rethink this strategy. The importance of Logo Design and Online Branding says “Your logo is a visual cornerstone of a company's brand. Your company's identity is visually expressed through its logo, which, along your company's name', is one of the main things that makes your business memorable." So if your brand is not up to date, you are doing your business a great disservice. 

Tradeshow Displays:

The display items that you choose for your booth are very important, this is what will catch the eye of tradeshow patrons as they walk by. Pop up banners, table throws and 3D structure displays are all popular options for tradeshow booths. These options can be purchased on any size budget and typically pack up into easy to carry travel cases and are easily assembled once you arrive. The other option for your displays is a custom built structure, if you have the financial means to pay for a custom display to be built - this is really the most effective way to create a buzz about your brand. A custom display ensures that your brand will have a completely unique look for your booth, and allows you to build your display around your brand with custom cut shapes and features specific to your brand only.

When you are selecting your tradeshow displays, you need to take careful consideration of the amount of space that you are allotted for your booth and the layout of the displays. There is nothing worse than a tradeshow booth that is hard to maneuver and cramped with too much going on. The ideal tradeshow booth contains:

  • Eye catching branding that can be seen from a distance.
  • Creative graphics and displays that are interesting enough to draw in patrons. 
  • Products or services that you offer should also be on display, if possible bring actual physical items to show off. 
  • A nicely spaced booth is key, make sure you have visibility and space to walk through the booth- do not overcrowd the area. 


The Wrap Agency specializes in helping you build your best tradeshow display system yet! The Wrap Agency's talented in house graphic design team can help you get started with a great custom logo design and branding package. Then we will take your branding and translate it into a highly visible and well thought out tradeshow booth layout. Give us a call today to discuss all of your branding and tradeshow needs, we can provide you with a free quote and consultation for your project. The Wrap Agency's helpful sales and graphic design team is here to work with you every step of the way to ensure that you have everything you need to have a successful tradeshow season!