Fuel Fitness

Typography and Illustration

One of our favorite clients is Fuel Fitness, a chain of affordable fitness centers with locations throughout Montana. When they opened their brand new location in Bozeman, MT, they wanted to transform the interior of the facility with original graphics featuring insprirational quotes, themes from the local landscape and history, as well as starting to develop a conisistent brand identity to be used in all of their locations. What we came up with was a series of wall wraps and decals that are not only inspirational, but reflect the atmosphere in Bozeman.